Red Bull Team Principal Christian Horner expects the Las Vegas Grand Prix will be a "great success" for Formula 1.
It is the first time F1 has raced in the Nevada state since the ill-fated Caesars Palace Grand Prix in 1981 and 1982, with the cars set to take to a new circuit that takes them down the famous Las Vegas strip.
The race is expected to increase the exposure of F1 in the US market, with Horner expecting it to top some of the world's most viewed sporting events.
"Street races are always dramatic. We've seen that in Singapore, Azerbaijan, and of course Monte Carlo," Horner told Bloomberg.
"This one promises to be a big one. I think it's going to be one of the biggest viewed events in the sporting calendar this year. I'm confident is going to be a great success."
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Horner: It's going to be super fast
The circuit features 17 corners and two 800m straights, which are set to create multiple overtaking opportunities throughout the 50-lap race.
Horner outlined some of the main challenges that he expects the drivers will face, having seen Max Verstappen take to the simulator in the days leading up to the race weekend.
"I was watching Max on a simulator, driving around the circuit, and it looks like a great track. It's gonna be super fast," said Horner.
"There's gonna be a lot of overtaking opportunities and the tyres could be like driving on ice.
"It just adds another dimension, particularly on a street circuit that can test the drivers and the team to the absolute maximum."
One of the main concerns is with the low temperatures, which are expected to be between 10 and 15 degrees centigrade during the late evenings each session takes place.
"We're going to be learning what it takes to get these Pirelli tyres up to temperature," explained Horner.
"Is it going to be multiple laps in qualifying rather than a single lap? So it could be really interesting to see how that's how that's going to play out."